it’s what you do with them that makes them compelling
it’s what you do with them that makes them compelling
'Content' - it literally means 'stuff'
No one says 'I'm going home to watch content' or 'I read some great content today'
Content creators. What do they do? They make stuff.
That's why we are Creators Of Stuff.
In a unique challenge, expedition specialist Max Adventure has taken a fully electric Kia EV6 from Britain’s lowest road to Britain’s highest road on a single charge.
Easily handling the climb from Britain’s lowest road to its highest, the Kia EV6 ‘GT Line S’ AWD completed the 209-mile drive, with an ascent of 2791 ft., and finished with a range of 107 miles remaining. If that wasn’t enough, the Max Adventure team then decided to continue to Britain’s highest public house, the Tan Hill Inn. It proved a fitting end to the challenge as the car had left Britain’s lowest pub at the start of the day with a full charge.
The Kia EV6 combines performance with the ability to undertake long-distance travel in comfort. Although the team didn’t need it, the car includes ultra-fast 800V charging tech as well as impressive real-world driving range so it’s ideal for effortless cross-country touring. Its all-electric, dual-motor powertrain delivers up to 321 bhp and 605 Nm torque making it more than up to the task of scaling Britain’s highest road.
With the support of Kia UK, the Driven To Extremes Fen to Fell challenge was the first time the journey has been as undertaken by any car, let alone an EV. The team planned the route to cover the distance as effectively as possible, but realised that it would still be at the mercy of the weather and traffic along the way. The big unknown was how the car would handle the rapid ascent of the last five miles to the top of Great Dun Fell.
Beginning the day with breakfast and a fully charged EV at Britain’s lowest pub, the Admiral Wells in Peterborough, the team sealed the charging port once the KIA EV6 was ready to leave. They then made the short trip to Holme Fen which, at nine feet below sea level, is the lowest point in Britain and the true start of the challenge.
Leaving Cambridgeshire at roughly 11am, and with a focus on efficiency, the team ensured that it adhered to all speed limits along its route, and completed the journey in six hours with stops for driver changes and refreshments as required.
With special permission to reach the radar station at the very top of Great Dun Fell, the team were able to park at the base of the radome building - the focal point of the site operated by NATS Holdings (formerly National Air Traffic Services). The summit is typically in cloud for two thirds of the year, and that July day was no exception – but the team were still able to mark the moment with a bottle of alcohol-free sparkling wine.
To celebrate the success of the Fen to Fell drive, the team then decided that a drink in Britain’s highest pub, the Tan Hill Inn, was essential. Far from straight forward, the 31-mile trip involved the car descending 2,300 ft. before climbing to 1,732 ft. and the historic hostelry.
Finally, at the end of its challenge, and having covered 239 miles that day, the Kia EV6 still had a remarkable 86 miles remaining as indicated range. This meant that once ready to leave there was charge left to descend the Yorkshire Dales to the nearest charging point, before the team began its journey home.
Embedded in the project, Slow Miles handled all aspects of planning and content management, to ensure that the Driven to Extremes Fen to Fell challenge exceed client and sponsor expectations.
In a world of fast food, fast fashion and ever increasing fast stuff, slow down. Soak up the experiences. Be discerning. Take time with the things that you are passionate about. Forget the rest. Why do you want to be in a race to bottom when you can enjoy the view from the top?
Use the language that you would talk among your friends. Be the person you are when you're relaxed and enjoying life. Use the products doing the things that give happiness. Do the stuff that is memorable and enjoyable.
We can do the words, pictures or video for you. We can slot in and out of your team as you wish. Be prepared. Once you've used us, you'll wonder why you've not done this before.
Jargon? Specs? Yawn. Sure, give the detail but share the experience. Show the aspiration and emotion of the product. Create the want.
We don't do listicles. We don't do clickbait. We do old fashioned stories. Compelling, sit-down-and-enjoy stories.
Sell your product. Find your customers. Combine sales and marketing to make revenue not just likes.
Engaging content written and photographed to satisfy the neutral needs of publications and online outlets
On message but relaxed and authoritative, providing a nuanced way of communicating a brands values.
Literature, brochures, customer magazines, websites and more, brand and audience appropriate.
Mostly pictures
Mostly words
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